Entries Tagged as 'Community Marketing'

Requests for visitor guides roll in

About 20,000 people pedaled into the Port of Dubuque to end RAGBRAI, and many of them are thinking about coming back for a less strenuous visit. Keith Rahe, director of the Dubuque Convention and Visitors Bureau, told the Dubuque City Council Monday night that 2,500 more visitor guides were requested from June through September 2010 than during the same period in 2009. Read the full article at:

Lady GaGa-Marketing/Promotional Phenom

Not only is the singing sensation Lady Gaga catching the eye of virtually everyone around the world because of her out there looks and her personal saavy music that is creating a phenom in the music world, but she is also attracting marketing directors and advertisers all over the world.  She not only has 2.8 twitter followers, 5.2 million facebook followers, been on muliple print ads and commercials, has Virgin mobile sponsoring her Monster Ball tour, has created her own brand of headphones with her record company, has created her own pink lipgloss with M.A.C. cosmetics, and has been asked by Polaroid to help create new products for them with her edge all within the first year of her debut album.

Religion turns to Social Media

Religious institutions are now turning to the social media craze like everyone else.  Social media is allowing companies and institution to connect with thousands if not millions of people every minute.  Facebook, Twitter, MySpace, and Flickr are taking over the media because it has connections that institutions are looking for.

Branding Your Business

A lot of people like to think that branding your business is something that only large corporations need to worry about..but that is not true.  Every business needs to brand itself because branding says a lot about you and your business.  It helps you set your business apart from all the others and helps you stick out.

Superbowl Ads-Not Just Entertainment

Not many of us have $3 million dollars laying around to spend on a 30 second commerical slot for the 2010 Superbowl, but if you did have that kind of money a superbowl ad would be totally worth your money.  Many people only watch the Superbowl to watch the hilarious and well put together commercials that air.  One of the main concepts that a company wants to do with their advertisement is to entertain, but that is not the only thing they do.  A lot of marketing executives can learn a lot just by watching the commercials and getting new ideas.  There are 5 marketing techniques that are considered when working with the Superbowl advertisements that can help you out in any area of marketing for a product or service....

Typography-The New Art of Advertising

A fun and savvy form of design has taken over advertisement everywhere.  Typography is the art and technique of arranging type, type design, and modifying type glyphs using a variety of illustration techniques.

A new theory: make the mundane fun

Volkswagen has hit the viral nail on the head with "The Fun Theory," a series of short videos that make the mundane — such as using the stairs — oh so much fun. Produced by DDB Stockholm, the videos have been a hit on YouTube and are complimented by TheFunTheory.com, a platform for user-submitted ideas that are voted on by a panel of celebrity judges. It's tenuously related to Volkswagen at best, but the goodwill spread by it is probably worth its weight in gold.

View - "The Fun Theory: Volkswagen Masters the Viral Video" at Mashable

Matter Wins for Outstanding New Retailer

Dubuque Main Street has recognized Matter, The Design Store With A Cause, as Outstanding New Retail Establishment at the 24th Annual Meeting & Awards Banquet.