We've posted quite a few things about augmented reality, mostly because we can see its potential as a marketing tool and as a new way to interact with the end-user...well, that, and it's really neat. But it seems in the rush of 'me too,' user accessibility has fallen to the wayside and may be hurting the fledgling tech. Advertising Age has posted an interesting look at the augmented reality landscape so far, and proposes that if more thought isn't put into it, it's bound to go the way of those blue-and-red 3D glasses (that is, until they're brought back decades later).

View - "Augmented Reality is Overhyped and Abused" at Advertising Age