What better way to show the success of your product then real, authentic testimonials? (No, not the "I lost 45 pounds thanks to Ab Zapper!" kind.) Trident has turned Twitter talk about their new Layers gum into a full-page USA Today ad afting using Twitter's built-in word search engine. They pulled up positive experiences about their product, got both the user's and Twitter's approval, and made "The People Have Tweeted," a geniune nod to the power of social media and exactly the kind of advertising that can cut through today's noise. See the full ad after the break.

Read - "Trident Gum turns fan tweets into full-page USA Today ad" at Mashable