Upstart company SnowStuds lacked a voice in the highly competitive and male-driven snowmobile traction market. With the development of a brand image that injected big attitude, SnowStuds commanded a personality that couldn’t be ignored.
When SnowStuds saw momentum in the niche categories of lake racing and ultralight sleds, they filled the void with custom traction components. Mission Creative recognized the products as differentiators in the market and implemented research through a targeted trade publication message and an entirely revamped Web presence.
Through these efforts, SnowStuds expanded outward through the upper United States, New England and Canada and has established itself as a relevant and leading voice in the snowmobile traction industry.