Mission Creative was retained to work with a financial institution that wanted to not only standout from the massive collection of banks in the community, but have a creative message that was both contemporary and traditional at the same time. This client has a fresh approach to banking that is unique to their market place. The challenge was to communicate that message while not jeopardizing the traditional trustworthiness that all banks strive for. Mission Creative completed a fresh, clean campaign with non-traditional banking colors and photography that speaks to very specific target markets. In this case the desired market was upcoming professionals and established adults.