Premiere gaming facility Prairie Meadows can be heralded as a success story for truth in advertising. By appealing to their core market – both an executive and blue-collar demographic – they shed common gaming imagery for a reflection of reality. Their gamble has led to a record-breaking 2009.
Mission Creative has worked closely with an internal marketing team to operate large-scale projects, including design and development of a new Web presence, billboard campaign and management of a major facility photoshoot. A spotlight on great creative and an alignment in philosophies has been the lynchpin for a partnership in success.