The crusade for a brand identity.

Clarke College was adrift with an athletic brand fragmented across departments and lacking a cohesive design message. Deprived of a traditional voice, Clarke College Athletics was a name without a face.

Needed was a unified identity that could inspire students, alumni and recruits while maintaining a reasonable infrastructure for its use. A multi-dimensional identity system was developed to solve a broad array of applications and generate excitement around a brand universal in its appeal.

Through this implementation, the Clarke Crusader brand has consolidated a school body and athletic department and energized merchandise sales.

Higher Education

  • Identity + Branding